Part of the UYSTO team consists of two volunteers from Norway who visited SEH team in the hotel. Participants had there a meeting room specially equipped and together volunteers and SEH team could have an interesting feedback in which they agreed in relation to the strengths and weaknesses of local entrepreneurs.
Participants were recapitulating the dynamics of UYSTO, in this way, each group- by country- was able to make a return based on their conceptual frameworks and provided appropriate strategies to UYSTO needs. Always taking into account the real context of the community, such as the lack of digital literacy, the difficulty of mobility, in terms of urban transport, and the little or no access to technology. Considering the mentioned points it was a general coincidence that the greatest strength that the strategy to develop should have is the community itself.
India team would carry out a socio-economic analysis of the community and its surroundings, which was undoubtedly the basis for knowing where to move forward and what are the most suitable strategies to accompany entrepreneurs. Participants agreed that strategies that work in some contexts can be completely a failure in others.
On the other hand, Argentina team would make concise and easy-to-read content that will be used for graphic materials (printed and digital) so that the entire UYSTO community and its surroundings can be linked from another perspective and assess the presence of entrepreneurs and their products. The distribution of posters, flyers or personal cards are intended to be used in the church, school, health centre and community centre which are the leading voices of dissemination in favor of entrepreneurs. Content was also written to inform about recreational activities that take place at UYSTO. Finally, a content was developed to ask for volunteers not only international but also in the city, pointing to citizen willing to donate time, even for a few hours.
The Lithuanian team would be responsible for the digitalization and design of all content written by India and Argentina, previously described. They were in charge of the creation of a brand, icon and slogan for entrepreneurs and their editable digital designs. They also will make a short video as part of this marketing pack.
Local social brand “Kyali Kyali”